Market segmentation for fund raisers-Reference-Cited by-同舟云学术

Market segmentation for fund raisers

Published:1982-06 Issue:3 Volume:10 Page:208-216
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Smith Scott M.,Beik Leland L.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02729963.pdf

Reference9 articles.

1. Beik, L. L. and Smith, S. M. 1979. “Geograpic Segmentation: A Fund Raising Example.”Proceedings. American Marketing Association. 485–88.

2. Commission of Private Philanthropy and Public Needs. 1977.Research Papers: Volume I, Trends, and Current Magnitudes. U.S. Government Printing, Office, 160–64.

3. Michman, R. D., Gable, M. and Gross, W. 1972.Market Segmentation: A Selected and Annotated Bibliography. American Marketing Association.

4. Miller, S. J. 1974. “Market Segmentation and Forecasting for a Charitable Health Organization.” A paper presented for the Southern Marketing Association, Atlanta, Georgia.

5. Mindak, W. A. and Bybee, H. N. 1971. “Marketing's Application to Fund Raising.”Journal of Marketing 33 (July) 13–18.

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