An examination of factors impacting athlete alumni donations to their alma mater: a case study of a U.S. university-Reference-Cited by-同舟云学术

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An examination of factors impacting athlete alumni donations to their alma mater: a case study of a U.S. university

Published:2007 Issue:1 Volume:12 Page:59-74
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

O'Neil Julie,Schenke Marisa

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference35 articles.

1. Council of Economic Advisors. 2000. Philanthropy in the American economy. U.S. Government Printing Office: Washington, DC.

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Philanthropy in art: locality, donor retention, and prestige;Scientific Reports;2023-07-27

2. How preexisting beliefs and message involvement drive charitable donations: an integrated model;European Journal of Marketing;2021-12-21

3. Experience and enlightenment: “Customer-oriented” nine-stage major gifts management model of world-class U.S. universities;Tuning Journal for Higher Education;2019-11-29

4. Understanding the donor experience: Applying stewardship theory to higher education donors;Public Relations Review;2018-11

5. Are academic libraries utilized to produce engaged alumni?;Library Management;2018-06-11

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