Marketing segmentation using the particle swarm optimization algorithm: a case study
Author:
Funder
Ministry of Science and Technology of Republic of China
Publisher
Springer Science and Business Media LLC
Subject
General Computer Science
Link
http://link.springer.com/content/pdf/10.1007/s12652-016-0389-9.pdf
Reference30 articles.
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4. Chan CCH (2008) Intelligent value-based customer segmentation method for campaign management: a case study of automobile retailer. Expert Syst Appl 34(4):2754–2762
5. Chen C-Y, Ye F (2004) Particle swarm optimization algorithm and its application to clustering analysis. In: Proceedings of the 2004 IEEE International Conference on Networking, sensing and Control Taipei, Taiwan, March 21–23, pp 789–794
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