Dealing with the Competition of English-language Export Editions: Voices from the Dutch Trade Book Market

Abstract

AbstractThis project explores the responses of the Dutch trade book market to the ever-increasing influx of Anglophone publications. Based on in-depth interviews (n = 42) carried out between 2015 and 2017 with Dutch publishing professionals, this research identifies the approaches and strategies they adopt to defend their market from the competition of English-language editions. Findings show that the main defence strategy used is to release translations simultaneously with English-language originals, but that this creates significant pressures on both publishers and translators. Concomitantly, there has been an increasing focus on Dutch originals and non-Anglophone books. The strategies and approaches documented in this study may be of interest for scholars and practitioners in relation to other book markets and linguistic areas facing similar circumstances.