Author:
Voleti Sudhir,Ghosh Pulak
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics, Econometrics and Finance (miscellaneous)
Reference46 articles.
1. Aaker, D. (1991). Managing brand equity. New York: New York Free Press.
2. Aaker, D. A., & Jacobson, R. (1994). The financial information content of perceived quality. Journal of Marketing Research, 31, 191–201.
3. Adams Beer Handbook (2004–2006), Bev-Al Communications, Norwalk, CT.
4. Ailawadi, K., Lehmann, D., & Neslin, S. (2003) Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67, 1–17.
5. Allenby, G., Arora, N., & Ginter, J. (1998). On the heterogeneity of demand. Journal of Marketing Research, 35(3), 384–389.
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献