Differences in the determinants of purchase intention through advertisements and advertising recognition among product types-Reference-Cited by-同舟云学术

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Differences in the determinants of purchase intention through advertisements and advertising recognition among product types

Published:2020-10-25 Issue:1 Volume:48 Page:117-140
ISSN:0385-7417
Container-title:Behaviormetrika
language:en
Short-container-title:Behaviormetrika

Author:

Kawahara Tatsuya^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Applied Mathematics,Clinical Psychology,Experimental and Cognitive Psychology,Analysis

Link

https://link.springer.com/content/pdf/10.1007/s41237-020-00121-9.pdf

Reference49 articles.

1. Aaker DA, Stayman DM (1990) Measuring audience perceptions of commercials and relating them to ad impact. J Advert Res 30(4):7–17

2. Aaker DA, Stayman DM, Hagerty MR (1986) Warmth in advertising: measurement, impact, and sequence effects. J Consum Res 12(4):365–381

3. Batra R, Stephens D (1994) Attitudinal effects of ad-evoked moods and emotions: the moderating role of motivation. Psychol Market 11(3):199–215

4. Bloch PH, Richins ML (1983) A theoretical model for the study of product importance perceptions. J Market 47(3):69–81

5. Brown SP, Stayman DM (1992) Antecedents and consequences of attitude toward the ad: a meta-analysis. J Consum Res 19(1):34–51

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