Publisher
Deutscher Universitätsverlag
Reference79 articles.
1. Alba, J.W. und J.W. Hutchinson (1987): „Dimensions of Consumer Expertise“, Journal of Consumer Research, 14 (March), 411–454.
2. Alba, J.W. und H. Marmorstein (1987): „The Effects of Frequency Knowledge on Consumer Decision-Making“, Journal of Consumer Research, 14 (June), 14–26.
3. Babin, B.J.; W.R. Darden, und M. Griffin (1994): „Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value“, Journal of Consumer Research, 20 (March), 644–656.
4. Bagozzi, R.P. (1991): „The Role of Psychophysiology in Consumer Research“, in: Handbook of Consumer behavior, eds. Robertson, Th.B. und H.H. Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 124–161.
5. Bagozzi, R.P.; M. Gopinath, und P.U. Nyer (1999): „The Role of Emotions in Marketing“, Journal of the Academy of Marketing Science, 27 (Spring), 184–206.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献