Optimal advertising policy with the contagion model-Reference-Cited by-同舟云学术

Optimal advertising policy with the contagion model

Published:1979-12 Issue:4 Volume:29 Page:615-627
ISSN:0022-3239
Container-title:Journal of Optimization Theory and Applications
language:en
Short-container-title:J Optim Theory Appl

Author:

Sethi S. P.

Publisher

Springer Science and Business Media LLC

Subject

Applied Mathematics,Management Science and Operations Research,Control and Optimization

Link

http://link.springer.com/content/pdf/10.1007/BF00934454.pdf

Reference23 articles.

1. Palda, K. S.,The Measurement of Cumulative Advertising Effects, Prentice-Hall, Englewood Cliffs, New Jersey, 1964.

2. Clarke, D. G.,Econometric Measurement of the Duration of the Advertising Effect on Sales, Harvard University, Business School, Division of Research, Working Paper, 1975.

3. Tull, D. S.,The Carry-over Effect of Advertising, Journal of Marketing, Vol. 20, pp. 46?53, 1965.

4. Nerlove, M., andArrow K. J.,Optimal Advertising Policy under Dynamic Conditions, Economica, Vol. 39, pp. 129?142, 1962.

5. Ireland, N. J., andJones, H. G.,Optimality in Advertising: A Control Theory Approach, Proceedings of the IFORS/IFAC International Conference, Coventry, England, 1973 (IEE Conference Publication No. 101, pp. 186?199).

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