Author:
Abu-Salih Bilal,Alotaibi Salihah,Abukhurma Ruba,Almiani Muder,Aljaafari Mohammed
Funder
Al-Imam Muhammad Ibn Saud Islamic University
Publisher
Springer Science and Business Media LLC
Reference77 articles.
1. Lee, J., Park, C.: Social media content, customer engagement and brand equity: US versus Korea. Manag. Decis. (2022). https://doi.org/10.1108/MD-12-2020-1595
2. Rietveld, R., Van Dolen, W., Mazloom, M., Worring, M.: What you feel, is what you like influence of message appeals on customer engagement on Instagram. J. Interact. Mark. 49, 20–53 (2020)
3. Li, F., Larimo, J., Leonidou, L.C.: Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. J. Acad. Mark. Sci. 49, 51–70 (2021)
4. Karahanna, E., Sean Xin, Xu., Yan, Xu., Zhang, N.A.: The needs–affordances–features perspective for the use of social media. MIS Q. 42, 737–756 (2018)
5. Kumar, P., Singh, A.P.: Flexibility in service operations: review, synthesis and research agenda. Benchmark.: Int. J. 27, 2108–2129 (2020)
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献