1. Bearden, William O., Richard G. Netemeyer, and Mary F. Mobley. 1993.Handbook of Marketing Scales. Newbury Park, CA: Sage.
2. Browne, William G. and Boris W. Becker. 1985. “Perceptions of Marketing Journals: Awareness and Quality Evaluations.” InProceedings of the American Marketing Association Educators’ Conference. Chicago: American Marketing Association, 149–154.
3. Bruner, Gordon C., II and Paul J. Hensel. 1992.Marketing Scales Handbook: A Compilation of Multi-Item Measures. Chicago: American Marketing Association.
4. Cattell, Raymond B. 1978.The Scientific Use of Factor Analysis in Behavior and Life Sciences. New York: Plenum.
5. Churchill, Gilbert A., Jr. and J. Paul Peter. 1984. “Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.”Journal of Marketing Research 21 (November): 360–375.