The role of antecedents and consequences of soft and hard benefits in loyalty program success
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
http://link.springer.com/content/pdf/10.1007/s12642-011-0058-7.pdf
Reference54 articles.
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3. Bandyopadhyay S, Martell M (2007) Does attitudinal loyalty influence behavioural loyalty? A theoretical and empirical study. J Retail Consum Serv 14:35–44
4. Bawa K, Srinivasan SS, Srivastava RK (1997) Coupon attractiveness and coupon proneness: a framework for modeling coupon redemption. J Mark Res 34:517–525
5. Baron RM, Kenny DA (1986) The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J Pers Soc Psychol 51(6):1173–1182
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