The influence of customer satisfaction on customer price behavior: literature review and identification of research gaps
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
http://link.springer.com/content/pdf/10.1007/s11301-014-0105-9.pdf
Reference130 articles.
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3. Anderson EW (1996) Customer satisfaction and price tolerance. Mark Lett 7:265–274
4. Anderson EW, Mittal V (2000) Strengthening the satisfaction-profit chain. J Serv Res 3:107–120
5. Anderson ET, Simester DI (2008) Does demand fall when customers perceive that prices are unfair? The case of premium pricing for large sizes. Mark Sci 27:492–500
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