An integrative approach to the nexus of brand loyalty and corporate social responsibility-Reference-Cited by-同舟云学术

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Published:2021-02-26 Issue:3 Volume:18 Page:361-385
ISSN:1865-1984
Container-title:International Review on Public and Nonprofit Marketing
language:en
Short-container-title:Int Rev Public Nonprofit Mark

Author:

Kataria Sonia,Saini Vinod Kumar,Sharma Ajay Kumar,Yadav Renu,Kohli Harpuneet

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Link

https://link.springer.com/content/pdf/10.1007/s12208-021-00277-4.pdf

Reference118 articles.

1. Ahmed, Z., Rizwan, M., Ahmad, M., & Haq, M. (2014). Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. Journal of Sociological Research, 5(1), 306–326.

2. Al-Msallam, S. (2015). Customer satisfaction and brand loyalty in the hotel industry. International Journal of Management Sciences and Business Research, 4.

3. Athanassopoulos, A., Gounaris, S., & Stathakopoulos, V. (2001). Behavioural responses to customer satisfaction: An empirical study. European Journal of Marketing.

4. Badrinarayanan, V., Suh, T., & Kim, K. M. (2016). Brand resonance in franchising relationships: A franchisee-based perspective. Journal of Business Research, 69(10), 3943–3950.

5. Beckmann, S. C. (2007). Consumers and corporate social responsibility: Matching the unmatchable? Australasian Marketing Journal (AMJ), 15(1), 27–36.

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social ripple: Unraveling the impact of customer relationship management via social media on consumer emotions and behavior;Social Behavior and Personality: an international journal;2023-10-04

2. Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion;Corporate Social Responsibility and Environmental Management;2023-09-20

3. STUDY ON THE NEXUS OF CSR AND SOCIAL MEDIA ENGAGEMENT ON TOURIST DESTINATION LOYALTY IN SUSTAINABLE DEVELOPMENT NATURE-BASED TOURISM;PLANNING MALAYSIA;2023-08-31

4. Psychology in action: Social media communication, CSR, and consumer behavior management in banking;PLOS ONE;2023-08-17

5. The effects of green brand image on brand loyalty: The case of mainstream fast food brands;Business Strategy and the Environment;2023-08