Latent class factor models for market segmentation: an application to pharmaceuticals

Author:

Bassi Francesca

Publisher

Springer Science and Business Media LLC

Subject

Statistics, Probability and Uncertainty,Statistics and Probability

Reference21 articles.

1. Arabie P, Hubert L (1994) Cluster analysis in marketing research. In: Bagozzi RP (ed) Advanced methods an marketing research. Blackwell, Cambridge, pp 160–189

2. Bassi F (2006) Latent class factor models for market segmentation: an application to pharmaceutical products. In: Proceedings of the XLIII SIS Scientific Meeting, Torino, 14–16 June. Cleup, Padova, pp 421–424

3. Coscelli A (2000) The importance of doctors’ and patient’ preferences in the prescription decision. J Ind Econ 3:349–369

4. Espicom (2006) The outlook of pharmaceuticals. Italy. Tangmere, UK

5. Goodman LA (1974) The analysis of systems of qualitative variables when some of the variables are unobservable: part I. A modified latent structure approach. Am J Sociol 79:1179–1259

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