Segmenting Patients and Physicians Using Preferences from Discrete Choice Experiments

Author:

Deal Ken

Publisher

Springer Science and Business Media LLC

Reference77 articles.

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4. Vaughn S, Sarianne S. Examining physician segments. Pharm Represent. 2009;39(4):12–5.

5. American Marketing Association. The American Marketing Association releases new definition for marketing. http://www.marketingpower.com/AboutAMA/Documents/American%20Marketing%20Association%20Releases%20New%20Definition%20for%20Marketing.pdf. . Accessed 13 Nov 2013.

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