A dynamic model of bidding patterns in sponsored search auctions
Author:
Publisher
Springer Science and Business Media LLC
Subject
Business, Management and Accounting (miscellaneous),Communication,Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s10799-010-0077-y.pdf
Reference15 articles.
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4. Eckert A (2003) Retail price cycles and the presence of small firms. Int J Ind Organ 21:151–170
5. Edelman B, Ostrovsky M (2007) Strategic bidder behavior in sponsored search auctions. Decis Support Syst 43:192–198
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