Contract Manufacturer’s Market Entry and Its Impact under Asymmetric Customer Loyalty
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems,Control and Systems Engineering
Link
https://link.springer.com/content/pdf/10.1007/s11518-021-5511-7.pdf
Reference36 articles.
1. Arruñada B, Vázquez XH (2006). When your contract manufacturer becomes your competitor. Harvard Business Review 84(9):135.
2. Arya A, Mittendorf B, Sappington DE (2007). The bright side of supplier encroachment. Marketing Science 26(5): 651–659.
3. Arya A, Mittendorf B, Sappington DE (2008). The make-or-buy decision in the presence of a rival: Strategic outsourcing to a common supplier. Management Science 54(10): 1747–1758.
4. Cai GG, Zhang ZG, Zhang M (2009). Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes. International Journal of Production Economics 117(1): 80–96.
5. Caillaud B, De Nijs R (2014). Strategic loyalty reward in dynamic price discrimination. Marketing Science 33(5): 725–742.
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Inherit or innovate?–evidence from China’s auto industry’s new car series naming;International Journal of Market Research;2024-08-01
2. Outsourcing or not? OEM's entry decision considering brand spillover effect;Kybernetes;2024-03-11
3. Contract manufacturer encroachment via the customer‐to‐manufacturer strategy under different platform selling modes;Managerial and Decision Economics;2024-02-28
4. Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers;Journal of Strategic Marketing;2024-01-22
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3