Affect is an Important Factor in Processing Alzheimer Disease Awareness Messages
Author:
Publisher
Gabler
Link
http://link.springer.com/content/pdf/10.1007/978-3-8349-6854-8_4
Reference40 articles.
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2. Bagozzi, R.P., Gopinath, M. & Nyer, P.U. (1999), “The role of emotions in marketing,” in: Journal of the Academy of Marketing Science, 27(2), 184-206.
3. Bain, L.J., Barker, W., Loewenstein, D.A. & Douara, R. (2008), “Towards an Earlier Diagnosis of Alzheimer Disease,” in: Proceedings of the 5th MCI Symposium 2007, Alzheimer Disease & Associated Disorders, 22(2), 99-110.
4. Baron, M. R. & David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” in: Journal of Personality and Social Psychology, 51 (6), 1173-1182.
5. Bower, G.H. (1981), “Mood and memory,” in: American Psychologist, 36, 129-148.
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