Business-to-Business-Markenforschung

Author:

Baumgarth Carsten,Douven Salima

Publisher

Gabler

Reference121 articles.

1. Aaker, D. A. und Jacobson, R. (2001): The Value Relevance of Brand Attitude in High-Technology Markets. In: Journal of Marketing Research, Vol. 38(4), S. 485–493.

2. Aaker, D. A. und Joachimsthaler, E. (2000): Brand Leadership. New York: Free Press.

3. Andersen, P. H. (2004): Relationship marketing and brand involvement of professionals through web-enchanced brand communities: the case of Coloplast. In: Industrial Marketing Management, Vol. 34, S. 285–297.

4. Anderson, J. C. und Narus, J. A. (2004): Business Market Management: Understanding, Creating, and Delivering Value. Upper Saddle River: Pearson Prentice Hall.

5. APQC (2001): Business-to-business branding: building the brand powerhouse. APQC.

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