Direct Selling: Consumer Profile, Clusters and Satisfaction

Author:

Alturas Bráulio,Santos Maria C.

Publisher

Gabler Verlag

Reference66 articles.

1. Abramson, C.; Andrews, R.L.; Currim, I.S.; Jones, M. (2000): Parameter Bias from Unobserved Effects in the Multinominal Logit Model of Consumer Choice, in: Journal of Marketing Research, Vol. 37, No. 4, pp. 410–426.

2. Albaum, G. (1992): Current Status and Future Directions for Research on Direct Selling Channels, in: Journal of Marketing Channels, Vol. 2, No. 2, pp. 95–117.

3. Alturas, B. (2003): Direct Selling: From Door to Door to E-Commerce, in: Proceedings of the IADIS International Conference, pp. 1153–1157.

4. Alturas, B.; Santos, M.C.; Pereira, I. (2005): Determinants Of Consumers' Satisfaction And Acceptance Of Direct Selling, in: Proceedings of the Academy of Marketing Annual Conference, p. 91.

5. Alturas, B.; Santos, M.C.; Brites, R. (2006): Direct Selling: Finding Consumer Segments, in: Proceedings of the EIRASS International Conference, p. 8.

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