1. Aaker, D. A. (1991): Managing Brand Equity, New York et al.
2. Aaker, D. A. (2004): Brand Portfolio Strategy, New York et al.
3. Aaker, D. A.; Joachimsthaler, E. (2000): Brand Leadership, New York.
4. Aaker, J. L. (1997): Dimensions of Brand Personality, in: Journal of Marketing Research, 34. Jg., H. 3, S. 347–356.
5. Backhaus, K.; Voeth, M. (2007): Industriegütermarketing, 8. Aufl., München.