Antecedents of participation in online brand communities and their purchasing behavior consequences
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11628-016-0306-5.pdf
Reference73 articles.
1. Adjei MT, Noble SM, Noble CH (2010) The influence of C2C communications in online brand communities on customer purchase behavior. J Acad Mark Sci 38:634–653. doi: 10.1007/s11747-009-0178-5
2. Algesheimer R, Dholakia UM, Herrmann A (2005) The social influence of brand community: evidence from european car clubs. J Mark 69:19–34. doi: 10.1509/jmkg.69.3.19.66363
3. Bagozzi RP, Dholakia UM (2002) Intentional social action in virtual communities. J Interact Mark 16:2–21. doi: 10.1002/dir.10006
4. Bagozzi RP, Dholakia UM (2006) Antecedents and purchase consequences of customer participation in small group brand communities. Int J Res Mark 23:45–61. doi: 10.1016/j.ijresmar.2006.01.005
5. Bazarvoice (2014) Get the power of trust. Retrieved at http://www.bazaarvoice.com/ . Accessed on 4 Feb 2015
Cited by 29 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation;Journal of Humanities and Applied Social Sciences;2024-01-16
2. SDG commentary: services from institutions that offer fair and sustainable living for all humans;Journal of Services Marketing;2023-12-21
3. La motivación, la lealtad y compromiso como precursores de las comunidades de marca;Revista de Comunicación;2023-09-13
4. Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty;Journal of Consumer Marketing;2023-04-25
5. Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity;FIIB Business Review;2023-04-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3