Rural tourism networking and covid-19 crisis: a gender perspective

Author:

Morales-Hernández Ana M.ORCID,Fernández-Hernández CarlosORCID,Díaz-Pérez Flora M.ORCID,García-González Carlos G.ORCID

Abstract

AbstractThis paper studies networking in rural tourism from a gender perspective comparing pre and post Covid period. The empirical study consisted of a questionnaire answered by 154 tourism promoters. Results showed a higher percentage of promoters belonging to an association during the Covid-19. There was a link between receiving training and belonging to an association and a significant relationship between participation in associations and receiving public funds, this relationship being found more among male promoters. On the other hand, a higher score was given by women for the advantages of networking, and mainly for the following: ‘Simplifies the management of booking’.

Funder

Community Initiative LEADER +, European Union

Consejería de Educación, Universidades y Sostenibilidad, Gobierno de Canarias

Universidad de la Laguna

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

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