How monetization mechanisms in mobile games influence consumers’ identity extensions

Author:

Lehtonen Miikka J.ORCID,Harviainen J. TuomasORCID,Kultima AnnakaisaORCID

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference74 articles.

1. Aaker JL (1997) Dimensions of brand personality. J Mark Res 34:347–356

2. Ahuvia AC (2005) Beyond the extended self: loved objects and consumers’ identity narratives. J Consum Res 32:171–184

3. Alha K (2020) The rise of free-to-play: how the revenue model changed games and playing. PhD dissertation, Tampere University Press, Tampere

4. Barta S, Gurrea R, Flavián C (2021) The role of flow consciousness in consumer regret. Internet Res. https://doi.org/10.1108/INTR-08-2020-0482

5. BBC (2019) Gaming loot boxes: what happened when Belgium banned them? https://www.bbc.com/news/newsbeat-49674333. Accessed 2 Dec 2021

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