Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
http://link.springer.com/content/pdf/10.1007/s12208-019-00233-3.pdf
Reference79 articles.
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3. Baghi, I., & Gabrielli, V. (2013). Co-branded cause-related marketing campaigns: The importance of linking two strong brands. International Review on Public and Nonprofit Marketing, 10, 13–29.
4. Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? Journal of Retailing, 83(4), 437–445.
5. Berry, L. L., & Parasuraman, A. (1993). Building a new academic field—The case of services marketing. Journal of Retailing, 69(1), 13–60.
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