Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis-Reference-Cited by-同舟云学术

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Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis

Published:2024-07 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Bansal Rohit¹²^ORCID,Saini Shweta³^ORCID,Ngah Abdul Hafaz¹,Durga Prasad Tapeswarapu⁴

Affiliation:

1. Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia

2. Department of Management Studies, Vaish College of Engineering, Rohtak, India

3. Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, India

4. Wollega University, Nekemte, Ethiopia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2372889

Reference72 articles.

1. The political blogosphere and the 2004 U.S. election

2. Bibliometrics: tracking research impact by selecting the appropriate metrics

3. Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry

4. Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

5. The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

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