Elements, causes and effects of donor engagement among supporters of UK charities
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
http://link.springer.com/content/pdf/10.1007/s12208-013-0100-1.pdf
Reference69 articles.
1. Aiken, L., & West, S. (1991). Multiple Regression: Testing and Interpreting Interactions. Newbury Park CA: Sage.
2. Aldrich, T. (2000). Reactivating lapsed donors: A case study. International Journal of Nonprofit and Voluntary Sector Marketing, 5, 288–293.
3. Anderson, J., & Gerbing, D. (1988). Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, 103, 411–423.
4. Arnett, D., German, S., & Hunt, S. (2003). The identity salience model of relationship marketing success: The case of nonprofit marketing. Journal of Marketing, 67, 89–105.
5. Ashley, C., Noble, S., Donthu, N., & Lemon, K. (2011). Why customers won’t relate: Obstacles to relationship marketing engagement. Journal of Business Research, 64, 749–756.
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Donor Perceptions of Nonprofit Organizations’ Transparency: Conceptualization and Operationalization;Nonprofit and Voluntary Sector Quarterly;2023-11-28
2. Engaging through storytelling: the interplay of engagement with a story, cause, and charity;Journal of Brand Management;2023-10-07
3. Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors;Nonprofit and Voluntary Sector Quarterly;2023-05-12
4. Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits;Journal of Business Research;2022-09
5. Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services;International Review on Public and Nonprofit Marketing;2021-07-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3