Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits

Author:

Minguez AnaORCID,Javier Sese F.

Publisher

Elsevier BV

Subject

Marketing

Reference86 articles.

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4. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value;Beckers;Journal of the Academy of Marketing Science,2018

5. Bekkers, R., Gouwenberg, B., & Schuyt T. (2020). Geven in Nederland 2020: Huishoudens, nalatenschappen, fondsen, bedrijven, goededoelenloterijen en vrijwilligers. Retrieved from https://www.geveninnederland.nl/publicatie-geven-in-nederland-2020/. Accessed October 1, 2021.

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