The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-023-00384-4.pdf
Reference124 articles.
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3. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
4. Aral, S., & Walker, D. (2012). Identifying influential and susceptible members of social networks. Science, 337(6092), 337.
5. Aydogan, A., Tuna, T., & Kadir Yildirim, A. (2019). Ideological congruence and social media text as data. Representation, 55(2), 59–178.
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