Behavior as an approach to identifying target groups from a social marketing perspective
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-021-00298-z.pdf
Reference105 articles.
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4. Bhattacharya, C., Korschun, D., & Sen, S. (2008; 2009). Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85(S2), 257–272. https://doi.org/10.1007/s10551-008-9730-3.
5. Binney, W., Hall, J., & Shaw, M. (2003). A further development in social marketing: Application of the MOA framework and behavioral implications. Marketing Theory, 3(3), 387–403. https://doi.org/10.1177/147059310333001.
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