Determinants of online social entrepreneurs’ brand loyalty: a value creation model
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-023-00365-7.pdf
Reference109 articles.
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2. Alarifi, G., Robson, P., & Kromidha, E. (2019). The Manifestation of Entrepreneurial Orientation in the Social Entrepreneurship Context. Journal of Social Entrepreneurship, 10(3), 307–327. https://doi.org/10.1080/19420676.2018.1541015.
3. Allan, B. (2005). Social enterprise: through the eyes of the consumer (prepared for the National Consumer Council). Social Enterprise Journal, 1(1), 57–77. https://doi.org/10.1108/17508610580000707.
4. AlSharji, A., Ahmad, S. Z., & Abu Bakar, A. R. (2018). Understanding social media adoption in SMEs: empirical evidence from the United Arab Emirates. Journal of Entrepreneurship in Emerging Economies, 10(2), 302–328. https://doi.org/10.1108/JEEE-08-2017-0058/FULL/PDF.
5. Anaya-Sánchez, R., Aguilar-Illescas, R., Molinillo, S., & Martínez-López, F. J. (2020). Trust and loyalty in online brand communities. Spanish Journal of Marketing - ESIC, 24(2), 177–191. https://doi.org/10.1108/SJME-01-2020-0004/FULL/PDF.
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