Socially responsible markets involved in the consumer-organization identification process-Reference-Cited by-同舟云学术

Socially responsible markets involved in the consumer-organization identification process

Published:2016-10-07 Issue:2 Volume:14 Page:179-196
ISSN:1865-1984
Container-title:International Review on Public and Nonprofit Marketing
language:en
Short-container-title:Int Rev Public Nonprofit Mark

Author:

Berné-Manero Carmen,Pedraja-Iglesias Marta,Ramo-Sáez Pilar

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Link

http://link.springer.com/content/pdf/10.1007/s12208-016-0168-5.pdf

Reference67 articles.

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2. Alegre, L. (2016). Evolución de la posición relativa del Cine Español en las preferencias del público de cine en España (1895–2014). Unpublished doctoral dissertation, Universidad de Zaragoza.

3. Allen, M. W., Sik, H., & Wilson, M. (2002). A functional approach to instrumental and terminal values and the value-attitude-behaviour system of customer choice. European Journal of Marketing, 36(1/2), 111–135.

4. Antil, J. H. (1984). Socially responsible consumers: profile and implications for public policy. Journal of Macromarketing, 4(2), 18–39.

5. Arranz, J. C. (1997). Gestión de la identidad empresarial y su impacto sobre los resultados. Barcelona: Ediciones Gestión 2000.

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