Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference98 articles.
1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.1177/002224379703400304
2. Aaker, J., Fournier, S., & Brasel, S. A. (2004). When good brands do bad. Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419
3. Aguirre-Rodriguez, A., Bosnjak, M., & Sirgy, M. J. (2012). Moderators of the self-congruity effect on consumer decision-making: A meta-analysis. Journal of Business Research, 65(8), 1179–1188. https://doi.org/10.1016/j.jbusres.2011.07.031
4. Ahmad, A., & Thyagaraj, K. S. (2017). An empirical comparison of two brand personality scales: Evidence from India. Journal of Retailing and Consumer Services, 36, 86–92. https://doi.org/10.1016/j.jretconser.2017.01.006
5. Aly, B. H., Elaref, N., & Yacout, O. M. (2017). A literature review and a conceptual framework of the brand personality in not-for-profit organizations. The Business and Management Review, 8(5), 201–213.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献