An empirical comparison of two brand personality scales: Evidence from India-Reference-Cited by-同舟云学术

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An empirical comparison of two brand personality scales: Evidence from India

Published:2017-05 Issue: Volume:36 Page:86-92
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ahmad Anees,Thyagaraj K.S.

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Managing Brand Equity;Aaker,1991

2. Building Strong Brands;Aaker,1996

3. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

4. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs;Aaker;J. Personal. Soc. Psychol.,2001

5. Pattern and growth in personality;Allport,1961

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