Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference56 articles.
1. Aaker D (1996) Building strong brands. Free, New York
2. Abratt R, Clayton M, Pitt L (1987) Corporate objectives in sports sponsorship. Int J Advert 6:299–311
3. Abreu M (2006) Brand positioning and image of a religious organization: an empirical analysis. Int J Nonprofit Volunt Sect Mark 11:139–146
4. Amis J, Cornwell B (2005) Global sport sponsorship. Berg, Oxford
5. Angheluţă A, Strâmbu-Dima A, Zaharia R (2009) Church marketing: concept and utility. J Study Relig Ideol 8(22):171–197
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献