Marketing through sport: a case of a religious organization

Author:

Lee Seungbum

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference56 articles.

1. Aaker D (1996) Building strong brands. Free, New York

2. Abratt R, Clayton M, Pitt L (1987) Corporate objectives in sports sponsorship. Int J Advert 6:299–311

3. Abreu M (2006) Brand positioning and image of a religious organization: an empirical analysis. Int J Nonprofit Volunt Sect Mark 11:139–146

4. Amis J, Cornwell B (2005) Global sport sponsorship. Berg, Oxford

5. Angheluţă A, Strâmbu-Dima A, Zaharia R (2009) Church marketing: concept and utility. J Study Relig Ideol 8(22):171–197

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