The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-021-00294-3.pdf
Reference22 articles.
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3. Baptista, N., Alves, H., & Pinho, J. C. (2020). Uncovering the use of the social support concept in social marketing interventions for health. Journal of Nonprofit & Public Sector Marketing, 1–35.
4. Bergen, N., & Labonté, R. (2020). “Everything is perfect, and we have no problems”: Detecting and limiting social desirability bias in qualitative research. Qualitative Health Research, 30(5), 783–792.
5. Blery, E. K., Katseli, E., & Tsara, N. (2010). Marketing for a non-profit organization. International Review on Public and Nonprofit Marketing, 7(1), 57–68.
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