Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02729811.pdf
Reference48 articles.
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4. Bither, Stewart W., Ira Dolich, and Elaine Nell 1971. “The Application of Attitude Immunization Techniques in Marketing.”Journal of Marketing Research 8 (February): 56–61. as Determinants of Counterargumentation Production.”Journal of Experimental Social Psychology 3 (July): 296–309.
5. Cardozo, Richard 1965. “Consumer Satisfaction: Laboratory Study and Marketing Acting.”Journal of Marketing Research 2 (August): 244–249.
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