Store format choice in an evolving market: role of affect, cognition and involvement

Author:

Anand Kamaljit Singh1,Sinha Piyush Kumar2

Affiliation:

1. a KIE-Square Consulting , New Delhi, India

2. b Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA) , Vastrapur, Ahmedabad, India

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

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3. Ways of shopping & retail mix at the Greengrocer's;Journal of Retailing and Consumer Services;2021-05

4. International retail format transfer: A comparison study of Australian and U.S. warehouse club members;Journal of Retailing and Consumer Services;2021-03

5. ANALYSIS OF RETAIL MIX STRATEGIES: A SPECIAL FOCUS ON MODERN RETAIL FORMATS;International Journal of Engineering Technologies and Management Research;2020-02-27

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