The influence of involvement and product class quality on consumer choice sets

Author:

Belonax Joseph J.,Javalgi Rajshekhar G.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference36 articles.

1. Alpert, Mark I. 1971. “Identification of Determinant Attributes: A Comparison of Methods.”Journal of Marketing Research 8 (May): 184–191.

2. Arora, Raj 1982. “Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement.”Journal of Marketing Research 19 (November): 505–516.

3. Advances in Consumer Research;Jacques E. Brisoux,1981

4. Working Paper Series;Juanita J. Brown,1987

5. Campbell, Brian M. 1969. “The Existence of Evoked Set & Determinants of Its Magnitude in Brand Choice Behavior.” Dissertation. Columbia University.

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