Author:
Bone Paula Fitzgerald,Jantrania Swati
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference11 articles.
1. Allen, Chris T., and Thomas J. Madden. (1985). ?A Closer Look at Classical Conditioning,?Journal of Consumer Research 12, (December), 301?315.
2. Cox, Donald F. (1967). ?The Sorting Rule Model of the Consumer Product Evaluation Process,? InRisk Taking and Information Handling in Consumer Behavior. Boston, MA: Graduate School of Business Administration, Harvard University, 324?369.
3. Ehrlichman, Howard, and J. N. Halpern. (1988). ?Affect and Memory: Effects of Pleasant and Unpleasant Odors on Retrieval of Happy and Unhappy Memories,?Journal of Personality and Social Psychology 55, 769?779.
4. Hirsch, Alan R. (1990). ?Preliminary Results of Olfaction Nike Study,? note dated November 16 distributed by the Smell and Taste Treatment and Research Foundation, Ltd. Chicago, IL.
5. Laird, Donald A. (1932). ?How the Consumers Estimate Quality by Subconscious Sensory Impressions: With Special Reference to the Role of Smell,?Journal of Applied Psychology June, 241?246.
Cited by
115 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献