1. Bakhtin, M. M. (1981) The Dialogic Imagination ( Austin, TX: University of Texas Press).
2. Bell, A. (1984) ‘Language Style as Audience Design’, Language in Society, 13 (2), pp. 145–204.
3. Bell, A. (1991) ‘Audience Accommodation in the Mass Media’, in Giles, H., Coupland, N. and Coupland, J. (eds) Contexts of Accommodation — Developments in Applied Sociolinguistics ( Cambridge: Cambridge University Press ) pp. 69–102.
4. Bell, A. (1992) ‘Hit and Miss: Referee Design in the Dialects of New Zealand Television Advertisements’, Language & Communication, 12 (3–4), pp. 327–40.
5. Blom, J-P. and Gumperz, J. J. (1972) ‘Social Meaning in Linguistic Structure: Code-switching in Norway’, in Gumperz, J. J. and Hymes, D. (eds) Directions in Sociolinguistics ( New York: Holt, Rinehart & Winston ) pp. 407–34.