1. J. N. Sheth, ‘Is Industrial Marketing Really Different from Consumer Marketing!’ Working Paper 408 (University of Illinois, Champaign-Urbana, 1977);
2. H. Henry, ‘Goods or Services, Consumer or Industrial. The Rule is no Exception’, Admap (Oct. 1979) pp. 520–6;
3. J. A. Howard, Consumer Behavior: Application of Theory (New York: McGraw-Hill, 1977).
4. G. Balakrishna, ‘Better Use of the Industrial Marketing Concept’, Industrial Marketing Management, vol. 7 (1978) pp. 71–6;
5. J. R. Pingry, ‘Industrial Marketing: Myth or Reality’, AMA Proceedings, New Marketing for Social and Economic Progress (1977) pp 483–6.