Better use of the industrial marketing concept-Reference-Cited by-同舟云学术

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Better use of the industrial marketing concept

Published:1978-02 Issue:1 Volume:7 Page:71-76
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Balakrishna Grandhi

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Identifying Industrial Patronage Motives;Banville;AMA Proceedings, Broadening the Concept of Marketing,1970

2. Industrial Source Selection Behavior—An Industry Study;Banville;Industrial Marketing Management,1973

3. Developing Effective Advertising For New Products;Barnett;Journal of Advertising Research,1968

4. Beyond Market Segmentation;Barnett;Harvard Business Review,1969

5. An Inquiry into the Risk Taking Attitudes of Managers;Buchan,1969

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Segmenting a market in the making: Industrial market segmentation as construction;Industrial Marketing Management;2010-07

2. Understanding industrial distributors' expectations of benefits from relationships with suppliers;Journal of Business & Industrial Marketing;2004-12-01

3. Buyer behaviour;Marketing;1983

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