1. Best, Roger J., D. I. Hawkins, and G. Albaum. 1976. “Reliability of Measured Beliefs in Consumer Research.” InAdvances in Consumer Research. Vol. 3. Ed. B. B. Anderson. Chicago: Association for Consumer Research.
2. Brennan, Robert L. 1983.Elements of Generalizability Theory. Iowa City, Iowa: The American College Testing Program.
3. Burns, Alvin C. and M. C. Harrison. 1979. “A Test of the Reliability of Psychographics.”Journal of Marketing Research 16 (February): 32–38.
4. Cadotte, Ernest R., R. B. Woodruff, and R. J. Jenkins. 1982. “Norms and Expectation Predictions: How Different are the Measures?” InInternational Fare in Consumer Satisfaction and Complaining Behavior. Eds. Ralph L. Day and Keith Hunt. Bloomington, Ind.: School of Business, Indiana University, 49–56.
5. — 1987. “Expectations and Norms in Models of Consumer Satisfaction and Dissatisfaction.”Journal of Marketing Research 24 (August): 305–14.