The Impact of Web Design on Brand Perception An Example: The Multi-Utility Brand IKB
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Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-17254-1_12
Reference30 articles.
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3. Brunner-Sperdin, A., Scholl-Grissemann, U. S., & Stokburger-Sauer, N. E. (2014). The Relevance of Holistic Website Perception. How Sense-Making and Exploration Cues Guide Consumers’ Emotions and Behaviours. Journal of Business Research, 67(12), 2515-2522.
4. Chen, C.-C., Lin, M.-M., & Chen, C.-M. (2012). Exploring the Mechanisms of the Relationship Between Website Characteristics and Organizational Attraction. The International Journal of Human Resource Management, 23(4), 867-886.
5. Demangeot, C., & Broderick, A. J. (2010). Consumer Perceptions of Online Shopping Environments: A gestalt approach. Psychology & Marketing, 27(2), 117-140.
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