Does Branding Need Web Usability? A Value-Oriented Empirical Study

Author:

Bolchini Davide,Garzotto Franca,Sorce Fabio

Publisher

Springer Berlin Heidelberg

Reference43 articles.

1. Alben, L.: Quality of Experience. Interactions 13(5), 12–15 (1996)

2. Baty, S.: Brand Experience in User Experience Design, http://www.uxmatters.com

3. Bolchini, D., Garzotto, F., Paolini, P.: Branding and Communication Goals for Content-Intensive Interactive Applications. In: Proceedings of 15th IEEE International Conference on Requirements Engineering, New Dehli (India), pp. 173–182. IEEE Press, Los Alamitos (2007)

4. Bolchini, D., Garzotto, F., Paolini, P.: Value-Driven Design for “Infosuasive” Web Applications. In: Proceedings of 17th International World Wide Web Conference – WWW 2008, Beijing, China (2008)

5. Bolchini, D., Garzotto, F.: Quality and Potential for Adoption of Web Usability Evaluation Methods: An Empirical Study on MILE+. Journal of Web Engineering 7(4), 299–317 (2008)

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