Neukundenakquise: Gruppendynamik und der sanfte Schlag der Trommel

Author:

Scherm Michael J.

Publisher

Springer Fachmedien Wiesbaden

Reference20 articles.

1. Cespedes, F. V., & van der Kooij, J. (1. Februar 2016). Hiring star salespeople isn’t the best way to grow. Harvard Business Review online. https://hbr.org/2016/02/hiring-star-salespeople-isnt-the-best-way-to-grow. Zugegriffen: 17. Dez. 2019.

2. CSO Insights. (2018). 2018 Sales operations optimization study. Miller Heiman Group.

3. DeCarlo, T. E., & Lam, S. K. (2015). Identifying effective hunters and farmers in the salesforce: A dispositional-situational framework. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-015-0425-x.

4. Gallo, A. (29. Oktober 2014). The value of keeping the right customers. Harvard Business Review online. https://hbr.org/2014/10/the-value-of-keeping-the-right-customers. Zugegriffen: 2. Febr. 2020.

5. Grant, A. M. (2013). Rethinking the extraverted sales ideal: The ambivert advantage. Psychological Science, 24(6), 1024–1030.

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