Author:
DeCarlo Thomas E.,Lam Son K.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference58 articles.
1. Allport, G. W. (1961). Pattern and growth in personality. New York: Holt, Rinehart,& Winston.
2. Armstrong, J. S., & Overton, T. S. (1977). Estimating non-response bias in mail surveys. Journal of Marketing Research, 14, 396–402.
3. Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation model. Journal of the Academy of Marketing Science, 40, 8–34.
4. Barrick, M. R., & Mount, M. K. (1991). The big five personality dimensions and job performance: a meta-analysis. Personnel Psychology, 44, 1–26.
5. Blattberg, R. C., & Deighton, J. (1996). Manage marketing by the customer equity test. Harvard Business Review, 74, 136–144.
Cited by
75 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献