Marketing im Zeitalter digitaler Geschäftsmodelle
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-39035-8_4
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5. Banerjee, T., Mukherjee, G., Dutta, S., & Ghosh, P. (2019). A large-scale constrained joint modeling approach for predicting user activity, engagement and churn with application to freemium mobile games. Journal of the American Statistical Association, 115, 538–554.
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