Publisher
Springer Fachmedien Wiesbaden
Reference50 articles.
1. Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016). The personalization-privacy paradox: Implications for new media. Journal of Consumer Marketing, 33(2), 98–110.
2. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185–206.
3. Brubaker, R. (2020). Digital hyperconnectivity and the self. Theory and Society, 49(5–6), 771–801.
4. Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources, and value of job seekers’employer knowledge during recruitment. Research in Personnel and Human Resources Management, 20, 115–164. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.720.8206&rep=rep1&type=pdf.
5. Chang, A., Chiang, H.-H., & Han, T.-S. (2012). A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction. European Journal of Marketing, 46(5), 626–662.